Stones Throw

Brief

I was approached by a friend to come up with a logo for their new music project. The idea they had for the logo was for it to be a mix between black metal and graffiti styles. They provided some examples of logos from other bands and this really helped me get a sense of what they were looking for. They also said the music style would be similar to the band I AM so I could get a feel for how the logo should match the music.

Process

I started by looking through tons of fonts to find general styles/letterforms that I liked. Once I narrowed it down to a few, I started arranging the two words in different ways and played with warping the text in similar ways to other logos I had seen.

Once I got an overall layout I liked, I began to digitally draw over the text to give it a more distressed look as well as adding flourishes and changing the letterforms to fit together more cohesively. This took up the majority of the time as I went through many revisions until we were happy with how everything felt.